AI Insights · Timothy · October 2021
Top 5 Drawing & Coloring Apps on Android in Latin America Q3 2021
Explore the performance of the top 5 drawing and coloring apps on Android in Latin America during Q3 2021, including trends in downloads, revenue, and active users.
The third quarter of 2021 saw significant activity in the Drawing & Coloring app category on the Android platform in Latin America. Here's a closer look at the performance of the top 5 apps, with data provided by Sensor Tower.
Paint by Number: Coloring Game showed a mixed trend in its weekly downloads, starting strong at nearly 499K and peaking at 533K in the week of July 12, before gradually declining to around 311K by the end of September. Weekly revenue fluctuated, peaking at approximately $160 in late July and maintaining a range between $56 and $160 throughout the quarter. The app's weekly active users decreased from 2.47M to 1.92M over the period.
Happy Color®: Coloring Book experienced a steady increase in downloads, starting at 174K and reaching over 317K by the end of September. Weekly revenue peaked at $78 in late July and fluctuated between $21 and $78 throughout the quarter. Active users showed an upward trend, starting at 1.91M and ending at 2.29M.
Phone Case DIY had a varied download performance, beginning at 445K and peaking at nearly 399K in mid-September before dropping to 256K by the end of the quarter. Active users showed a declining trend from 1.78M to 1.29M.
ColorPlanet® Paint by Number saw its weekly downloads decrease from 320K to 120K, with a noticeable decline in active users from 1.97M to 1.52M. Weekly revenue remained relatively low, fluctuating between $16 and $50.
Pixel Art - Color by Number had stable download numbers, starting at 184K and ending at 130K. Weekly revenue saw a peak of $421 in the last week of September, with fluctuations between $246 and $421. Active users decreased slightly from 1.78M to 1.47M over the quarter.
For more detailed insights and data, visit Sensor Tower.